OUR STORY

“ Over 40 years of exquisite jewelry creation ”

The story of Charms Fine Jewellery or Charms has begun in 1976
with the first store at Ratchaprasong Intersection
by Mr. Vichai Kamolvat.

1976

We started to build a reputation from selling small pieces of jewelry with modern design and the best quality. After that, our jewelry became well-known by word of mouth. Many customers have become loyal customers since then.

1991

After around 15 years at Gaysorn Plaza, our store was moved to Amarin Plaza.

2006

Finally, after 15 years at Amarin Plaza, we have moved to Siam Paragon shopping center, one of the biggest mall in Bangkok, our current location.

We’re still going forward to create jewelry that use only finest quality diamonds
and outstanding craftsmanship with passion
like we always do for over 40 years since the beginning.

English // Thai